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Small Business Tips & Resources

The art of customer loyalty: SF restaurateurs share their top success tips

Want to learn how to become a restaurant that people return to time and time again? We asked San Francisco’s most prominent restaurateurs to share their best advice on getting customers to fall in love with their restaurants. Here’s what they had to say. 

Are you helping your customers or creating a self-serving empire?

Empowered by today’s digital world, consumers have access to an endless array of content, products and services than ever before. That means as a marketer, it’s critical to create content that provides value and gravitate away from promotional, self-serving content to build strong brand loyalty. One way to design an effective content marketing strategy is applying the 80-20 rule - also known as the Pareto principle.

Small Business Insurance 101: Everything You Need to Know

If you've avoided getting small business insurance because you're not really sure you need it – or just don't know what coverage to buy – you're not alone. Insurance for small businesses can seem complicated, but that's no reason to leave your company uninsured against risk. Here's what you need to know about how to insure your small business and help safeguard your investment.What type of coverage do you really need?A lot of variables go into determining exactly what kind of small business insurance you need. For example, a business engaged in manufacturing or construction has completely different needs from a home-based professional services business. Similarly, a company with 10 employees may have needs that a self-employed web designer won't have to consider. Before you meet with an insurance agent, ask yourself the following questions:

Yelp is a local business directory, not a search engine. How are you leveraging your Yelp page to attract more customers?

Bad Yelp reviews can be incredibly stressful for any small business, but once you overcome the hurt feelings and focus on a true response strategy, Yelp can turn into one of your most important customer loyalty and marketing channels. We spoke with John Carroll, manager of local business outreach at Yelp in our “Make Online Reviews Work for Your Business” webinar to get advice on how small businesses should think about their good – and bad – reviews. 

Eaters prefer independent restaurants over chains, according to Yelp research

Good news for small business owners: people are more interested in dining at a local restaurant than chains. If you run a restaurant, you know just how important reviews platforms, like Yelp, can be for your business – big or small.